The logo is a combination of graphic designs, info-graphics, text, and images that are used to develop the face of a business. It will allow potential customers to recognize a particular brand. Logos are the brand mark of a business which enables them to develop a strong impact on the respective buyer. They are most likely to be the first thing a person notices. Brands have been putting their utmost effort by doing frequent researches on how to develop a strong, identifiable, and unique brand logo to grab customer attention. Brand logos consist of brand symbols, trademarks, and most importantly the slogan which drives attention. Moreover, they attain a strong first impression on the target market. By just giving a look at any brand’s logo, anyone can analyze the nature of the brand and what it is offering. It can be said that logos play a vital role in developing a consumer perception of a brand. Hence, resources such as time, money, and efforts of the marketing department should be put into generating an effective logo design. It should not only describes the purpose of the brand effectively but also gives customers a reason to buy from a specific brand.
Before generating a logo design, the marketing department of a brand should focus more on the purpose of its brand and the products and services it is providing. A logo should be sleek, simple, and easily recognizable for the customers. It can be noticed that many brands such as Burberry, Zara, H&M, Apple, and Mercedes, have designed very simple and sleek brand logos. It also made their brands stand out from the rest. Moreover, they also have been successful in generating leads and creating market value over a period of time.
Furthermore, logo designs have the capability to remind people that a brand exists. Why do most people prefer buying Apple over Samsung? They serve the same class, provide the same properties, and sell their products at the same (almost) price. Owners of Apple products definitely feel a sense of prestige and tend to “think differently.” It depends on the “logo” to capture the market by fulfilling the responsibility of increasing brand recognition.
Why logo designs are important for any business or organization?
- Brand Recognition
While surfing through the internet or going through brand outlets, the first thing someone notices is the brand logo. When searching for sports gear, the moment Nike’s tick pops up, it will cease everything and that customer will automatically get attracted to that. Every brand wants to be recognized by its target-audience for maintaining a set standard by providing high-quality products and better services. Brand recognition holds a great value whether it is a small business or an organization. Once a brand starts being recognized, immediately people get attracted to it. Increased brand recognition will also assist in high brand recall value. Although it will not directly increase sales it does play a significant role in repeat purchases.
- Brand Identity
As mentioned earlier, logos should be designed in such a way that it represents a brand’s purpose, the products and services which it is providing, and the quality it is promising. It can be said that logos are the prime factor in developing a brand identity. Just by looking at a logo customers are able to identify a brand. For instance, by looking at Zara’s logo, customers will start associating it with the quality of products it is providing. Without developing a strong identity, no brand can expect a magical increase in its sales overnight.
- Autonomy over rivals
Logos which are designed by professional digiconsultantpro, have a huge difference from the ones which have been designed poorly. A brand can have full autonomy over its competitors if it generates a logo on which research has been done properly. Brainstorming sessions should be done between all the departments before finalizing one logo. The idea behind getting professional help for creating a logo is that “customers will feel what they see.” If customers see a poorly designed logo they will automatically decide not to buy from that brand. As mentioned earlier, customers relate to a brand’s logo the moment they see it. A logo’s quality will have a direct impact on customer perception about that brand as they will think it is also providing high-quality products. Conclusively, logo designs will have an impact on the business. A logo design will differentiate a brand from its competitors and facilitates its customers by helping in decision making.
- Brand Loyalty
Once a brand has established itself and created its own identity, brand loyalty should be the next thing it should chase. Customers are inclined to see a brand’s logo and also develop an association with that brand. They will seek logos as they have a memory attached to them. A good logo design has the capability to bring back customers and promote repeat purchases. Brands need to realize how changing their logo designs impact negatively on the customers. A brand that is constantly changing the design of its logo after every six months will automatically record a decrease in its market share. Customers get associated with the logos over time and changing logos will make them feel betrayed.
When a brand is unable to communicate with its customers effectively, its customers find it very difficult to differentiate it from its competitors. They will also record negative publicity by customers, it is most likely to have a bad logo. Brands should consider all the factors before finalizing a logo and not find an easy way out. Many businesses changed their logo designs to better, fit, and sleek logos and experienced an increase in sales over time. If customers are not connecting to a brand’s identity, they should focus on the face of the brand which is the logo. To get better autonomy over customers and brand awareness, brands should definitely choose to get professional help from a logo design company. Our company digiconsultantpro is an exclusive platform that provides functional brand-driven logos, by taking maximum information about the business. Contact us digiconsultantpro to get high-quality logos specifically made for your business.