It is a true fact that you can’t rule the world without ruling your own area first. The same fundamental applies to Local SEO Services as well. With no signs of a slowdown, the importance of Local SEO is growing every year benefiting businesses around the world. While we all know how potential customers actively search for you on Google, you definitely want to be there.
If you are a business that is just starting with Local SEO, you probably have a long journey ahead before you eat the ripen fruits. Nevertheless, it is never too late to begin. Since we do not want you to miss out on even a single potential buyer, we’ve curated a list of 7 Local SEO factors you need to consider in 2021. But first things first, let’s understand how Local SEO actually works for a business.
What Is Local SEO?
Let’s understand Local SEO from the basics. 97% of the people find out about a business by using Google search engine. 46% of worldwide Google searches include searches for local information. Furthermore, 72% of people who do Google search for local stores or services visit the outlet to procure. To state the obvious, people turn to the internet to search for business reviews, contact details, etc.
Take a look at these terms, for instance, “coffee places in New Jersey” “local SEO Packages” or “ice cream parlors near me.”
So if you ask what Local SEO is, we aren’t just talking about regular Google search results but Google My Business listings. And if you are wondering how to make your business noticeable in Google search results, we suggest you connect with a company offering Local SEO Services.
Now, if we still have your attention, let’s check out the list of must-do things of 2021 for Local SEO.
1. Optimise your Local listing
The game of optimizing local listings has a crucial role to play. Optimizing your local listing helps you establish a stone, tough online presence in your targeted location. Additionally, a verified Google Listing will give your customer authenticity about your business.
2. Build Your Website Mobile Friendly
If you agree to the fact that mobile devices get 52% of global internet traffic, you would want your website to be mobile-friendly in the first place. It is a well-to-know knowledge that search engines give weightage to the mobile-friendly website. The reason being…offering a great user experience is important.
3. Use Social Media Smartly
Social media being another trusted platform, and a medium to generate SEO friendly backlinks, it becomes a must-do in our list when optimizing your website for Local SEO.
4. Get Reviews
Do you look for reviews before buying a product for yourself? You would want to look for both positive and negative reviews. If you do so, you would know how valuable reviews are for a business.
5. Use SEO-Friendly URLs
One other important point is that the search engine appreciates websites that have easy to read and no-nonsense URLs. In this way, the URL of the website plays a very important role.
6. SEO Titles and Descriptions
Writing perfect titles and descriptions still hold importance in 2021. Hiring a content writer who can help in framing meta title and meta description should be your plan in the coming year.
7. Don’t Over-do Your Keywords
Google search engine is smart and understands “keyword stuffing”. So, know your keywords well and don’t overdo them. If you ask why? You don’t want to be penalized by Google for keyword stuffing. Do you?
In a nutshell, these 7 factors will help you plan for building a strong SEO strategy in 2021. We hope we’ve made it easy for you to execute and sync with the company working on Local SEO Services for your business.